GOAL
The goal for an organic brand was to increase overall organic visibility through the improvement of targeted keyword rankings with a high conversion rate, as well as increase relevant traffic to the website.
STRATEGY
The client faced a challenge due to their highest-converting keywords having high competition, so they needed an in-depth content strategy paired with on-site optimization and off-site link building techniques. Client partnered with Digital Grahak to determine the biggest content opportunities, and we developed five targeted pages that would provide strategic benefits, as well as deliver high-converting traffic to the website overall. Additionally, we focused on a .in, .eu scholarship link building campaign to secure highly-authoritative backlinks to the website. 15 important, high-conversion keywords were identified and targeted for content initiatives and link building.
The Conclusion
Organic keyword rankings grew by 50% from September 2020 to May 2021. The website for ranking in Top 3 SERP for 5 keywords and in top 10 for remaining 10 keywords. After one year into the program, organic rankings for specific keywords grew by leaps and bounds for the 15 targeted keywords. Also, Organic traffic to the website grew by 50% from September 2020 to May 2021. Total valuable backlinks pointing to the website increased by 46% from September 2020 to May 2021 and Domain authority (DA) for the website increased 5 to 34 from September 2020 to May 2021.