Dig Into Consumer Insights Like Never Before

We at Digital Grahak partnered with an organic company who believes in the mantra of farm-to-fork, directly catering to businesses and consumers for all their requirements of healthy and organic food in their homes. They turned to our digital agency to introduce the brand through email marketing. They wanted us to help them increase their digital presence and sales. In addition to that, they wanted to create an online ecosystem and increase the percentage of individuals who can recollect their brand after the usage. 

Digital Grahak was entrusted to track down another email service provider to improve deliverability (counting sender notoriety), along with having the option to follow the accomplishment of their email marketing campaigns. They had exchanged ESP’s once as of now and albeit this had made a few improvements in a couple of metrics, they actually battled to segment their data accurately. Showing ROI through data outside the platform like Google Analytics or their own CRM was unthinkable at that point. Their open rates were between 18-20% consistently, anyway they were as yet incapable to credit website enquiries back to their email marketing activity. 

With our assistance, they had the option to explore more sophisticated email marketing campaigns that incorporate segmentation, personalisation and automation. 

With this email marketing platform, it was fundamental to guarantee customer updates were actioned consistently across the two frameworks. Our developers had additionally made bespoke layouts that forced content straightforwardly from their website (HTML) that are delivered consistently.

Working closely we were able to analyze their Google Analytics data and trait site traffic and direct enquiries/reactions to their email campaigns. Our click to open rate data has permitted the groups to comprehend the relevance and commitment of mission content. This knowledge empowered them to streamline the substance inside their email showcasing campaigns all the more effectively. 

Through every one of these changes, while working with Digital Grahak, our client was truly satisfied to see their open rates increased from approximately 18%-20% with their previous provider to now averaging approximately 25%. This is a colossal 40% improvement.

We helped them in:

• Increasing email open rates from 18% to 25%
• Enjoying more detailed insights through reporting
• Automating daily email campaigns
• Having access to a dedicated account manager
• Optimizing campaign performance