Conversion Rate Of 2.5% Achieved Within A Month

We at Digital Grahak partnered with a food products supplier company whose idea is to provide optimal quality products delivered to their consumers. Their condiments are made up of special spices and organic materials using natural ingredients. They came to us because they wanted to get their products listed and optimised at Amazon and thereby increase sales. 

Step 1: Searcher Intent and aligning keyword research

We first aligned the keywords with multiple search intents, this way there would be an immediate connection with the customers. We implied the method of reverse engineering multiple searchers for our client, this way we were able to segment their customers in a more practical, effective and efficient way. In the end, Digital Grahak tried to target more customers with more clicks, which in turn meant more sales without being too generic. In addition to that, we were able to find 10 keywords specific to them. 

Step 2: Product Listing Optimization

Since Optimization is the key to survival on Amazon, we tried implementing the competition analysis which helped our client in saving time, money, resources on testing the products, copies and images. Competition analysis involves reverse engineering what keywords, copy, features, benefits and images our client’s most profitable competitors are using and simply replicating these on their site. Apart from the product photograph, we added the nutritional value of the products in the form of an image. We also gave the product description in bullet points to make it easy for the customer to understand. The relevance for product listing optimization is keywords and on page Amazon SEO, thereby creating referral traffic, social traffic, imagery and CTR’s. 

Step 3: Product Development Improvements

After the competition analysis and on-page optimization elements, the next thing worked on was, how to implement improvements into our client’s product, whether this involves adding features, ways to reduce manufacturing costs, fixing problems other products have, or all of the above. During this stage, we figured it was a good idea to offer product samples to a small test group. This will give an idea of the pros and cons the product has, and therefore our client could just improve it.

Step 4: Product Launch – Phase 1

We tried to increase interest before the  product was available to purchase. This was used in our client’s favour to boost their organic rankings. We did free delivery for the products to attract more customers. Did an introductory discount for specific products. Techniques such as creating content that pre-frames the product so that when it eventually becomes available, our client already has a number of users waiting to purchase that product. Secondly, we made sure that when a customer bought the product, they gave reviews. One thing that Digital Grahak has always kept in mind is that the customers aren’t obligated to act on your behalf. If you want them to provide feedback, you need to seek it out. If you want them to leave reviews, you need to ask for them. We also send the customer promotional emails once they purchased the products in order to increase the customer reach. 

Step 5: Developing A Brand Page  

This is the most effective, efficient and sustainable way of creating an inventory of best-selling, top products. By developing a brand page, we were able to enhance the  customer experience by enhancing its business-related metrics like traffic, sales, and engagement overtime. The creation of this brand page helped our client to create and design multi-page stores in order to highlight their products, value proposition, and brands on Amazon. It helped our client drive sales and increase shopper loyalty.

Digital Grahak was able to reach a conversion rate of 2.5% in the first month. We were able to achieve 5+ conversions on an average everyday, after the launch on amazon, within the first 20 days. We successfully optimised listing of 100+ products on amazon.